Enterprise Sales · B2B Operations · Field Service
Remove friction from high-value, multi-step work.
We identify where sales and operations workflows lose time, capacity, and context, then build focused AI-enabled capabilities that improve how the work gets done.
Lance Rifenburg · Multi-time business owner and operator with experience spanning commercial contracting, technology, performance marketing, complex sales, software delivery, and AI.
Who we help.
More revenue with less friction.
For technology services companies selling complex, custom professional services where delivery and project risk matter to winning the deal.
More operational capacity without scaling the team.
For mid-sized B2B companies with high-value, multi-step operational workflows where delays and coordination reduce capacity and consistency.
Keep your crews busy with profitable work.
For service businesses where each lead can be worth thousands of dollars and execution speed directly affects revenue.
None of these quite fit?
Describe where work is getting stuck and we can start there.
Our view
AI has dramatically reduced the cost and time required to build effective business systems.
For many companies, custom systems used to mean long projects, large teams, and budgets that only made sense for the enterprise. AI changes that. Focused capabilities can now be built faster, tested sooner, and tailored around the way your business actually works.
Start with a focused capability tied to a measurable business outcome. Prove the value, then expand only where the results support it. You stay in control of the pace, scope, and next step.
Start focused. Prove the value. Expand with confidence.
Why not just build this ourselves?
Your team already uses AI individually. The business results aren’t showing up.
Your team has already started. It is highly likely that individuals throughout your company are using AI, building automations, and finding useful ways to work faster. The next step is turning those individual gains into shared business capabilities without forcing everyone to work the same way.
They solve one person’s version of the problem.
People naturally build around how they think and work. That can make them much more effective individually, but the logic, data, quality, and results often stay with the person who built it.
Your team has to adapt to a SaaS product designed for a broad market.
SaaS is built to work for many customers, not around the way your company works. That is why vendors need onboarding, implementation, training, and customer success teams: your people have to learn the product, change processes, and fit their work into the system.
Built for your company, your workflow, and your unique needs.
We reverse that model. We start with how your business works, then build the capability around your workflow, knowledge, systems, constraints, and goals. The business gets a shared system, while individuals still have room to work in the way that suits them.
The goal is not to replace the useful things people have already built or force everyone into the same process. It is to turn the best ideas into shared business capabilities the organization can support, measure, improve, and connect to business outcomes.
Shared where the business needs consistency. Flexible where people work differently.
Experience behind the approach
Decades of enterprise and commercial experience. Three years building with GenAI.
Start here
AI is changing what is possible and what your customers expect.
Customers increasingly expect faster answers, smoother service, and more personalized experiences. At the same time, AI is creating new ways to improve how work gets done inside the business. Most companies know there is an opportunity, but turning that into practical business results is harder than it looks. We build focused solutions that help close that gap.